Many of the tech-savvy subscribers to Technology Review online know all about behavioral tracking cookies and either delete them manually or hit TR's privacy page and opt out. There are also those that ignore them.
Articles by Esther D'Amico
Even in the digital age of publishing many b-to-b and some small consumer publishers rely on telemarketing to build subscriptions. They admit that using this type of promotion can be expensive compared to others such as e-mail, but they say it can also yield better results.