Learn more about our 2016 Top Women in Media honorees.
Articles by dsikes
Learn more about our 2016 Top Women in Media Honorees.
[Sponsored Content] Legally, a brand logo is a trademark—a distinct class of protected intellectual property used to differentiate the goods or services of one seller from those of another. The history of that concept is a fascinating one.
[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be.
[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big pull, while others may pale in comparison. As a result, a variety of motivators can help beef up those thin issues.
[Sponsored Content] Flipboard calls itself a personalized social magazine, but some might pause at the term. After all, Flipboard doesn’t offer a cover to cover reading experience.
[Sponsored Content] SEO isn't just about what you build into your site, but also what is built around it.
How a 93-year-old brand retooled for a new era while staying true to quality content. [Sponsored Content]
As it does each year, the list represents every facet of publishing from every corner of the industry—big and small publishers in the consumer, B2B, regional and association markets. This year we’ve also included our annual recognition of the younger go-getters—men and women in their 20s who are driving innovation at their organizations and who might well be considered the future leaders of our industry.