Articles by Caysey Welton

Publishers Make, Save Money Through Partnerships

Article categorized in News |

The business of magazine publishing isn’t what it was five years ago. On the consumer side, publishers saw advertising pages slide 25.6 percent in 2009 and estimated revenue dropp 18.1 percent, according to Publishers Informaton Bureau.

ABM’s Grand Neal Goes to IEEE Spectrum

Article categorized in News |

American Business Media on Thursday handed out its annual Jesse H. Neal National Business Journalism Awards. Taking the top honor, ABM’s Grand Neal Award, was IEEE Media’s IEEE Spectrum for its article, “Why Mars? Why Now?”

Selecting an Outsourced Sales Firm

While the idea of using independent reps to sell ad space in certain geographic areas isn’t new, more magazine publishers are beginning to explore the possibilities of outsourcing their entire sales operations to independent sales firms.

Where We Go From Here: Content and Commerce

Article categorized in News |

NEW YORK—Investors want to see paid content models while publishers express their doubts, and some dotcoms say the advertising model isn’t done yet—provided publishers can tap into marketing and promotion budgets.

Breaking New Accounts

Expanding an existing Client’s buy is always more cost efficient than landing a new account. However, as clients scale back print (and increasingly, all aspects of their budgets), landing new accounts has become more vital than ever.

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