The business of magazine publishing isn’t what it was five years ago. On the consumer side, publishers saw advertising pages slide 25.6 percent in 2009 and estimated revenue dropp 18.1 percent, according to Publishers Informaton Bureau.
Articles by Caysey Welton
American Business Media on Thursday handed out its annual Jesse H. Neal National Business Journalism Awards. Taking the top honor, ABM’s Grand Neal Award, was IEEE Media’s IEEE Spectrum for its article, “Why Mars? Why Now?”
While the idea of using independent reps to sell ad space in certain geographic areas isn’t new, more magazine publishers are beginning to explore the possibilities of outsourcing their entire sales operations to independent sales firms.
At BPA Worldwide’s December 2009 meeting, the Board of Directors passed some new rules that were set to go into effect this year for members reporting digital editions.
Minneapolis, Minnesota-based Key Professional Media has sold its group of Super Lawyers magazines to Thomson Reuters. Super Lawyers—a listing of attorneys from more than 70 practice areas—is published as a supplement in newspapers and city magazines in all 50 states.
NEW YORK—Investors want to see paid content models while publishers express their doubts, and some dotcoms say the advertising model isn’t done yet—provided publishers can tap into marketing and promotion budgets.
For the month of February, the Inc. magazine editorial staff is going to run an experiment on the virtual workplace with all editors working from home.
Expanding an existing Client’s buy is always more cost efficient than landing a new account. However, as clients scale back print (and increasingly, all aspects of their budgets), landing new accounts has become more vital than ever.
Let me take you on a journey back in time… It's the late 1990s.
For all the shiny new toys on display at last month’s Consumer Electronics Show in Las Vegas—from apps for everything, to TV everywhere, to e-readers that make breakfast—the scene was stolen by the one that wasn’t there: Apple’s breathlessly anticipated whatchamacallit.