Articles by Caysey Welton

Breaking New Accounts

Expanding an existing Client’s buy is always more cost efficient than landing a new account. However, as clients scale back print (and increasingly, all aspects of their budgets), landing new accounts has become more vital than ever.

Gordon Hughes to Leave ABM in July

Article categorized in News |

Longtime American Business Media president Gordon Hughes announced today he will be leaving the association in July to return to the entertainment industry (prior to joining the association in 1994, Hughes spent 20 years at CBS Television).

InformationWeek Scores Big in 2009 With Virtual Events

Article categorized in News |

Since 2008, TechWeb’s InformationWeek has been steadily building a roster of virtual events, which in 2009 reached record-breaking heights. The brand presented 18 virtual events last year with over 2,000 registrants attending each event, surpassing its attendance goals by 140 percent.

Face Up: Fortune

MAGSTATSIssue: December 7, 2009Frequency: Weekly Launched: 1930Circ: 850,523Publishing Company: Time Inc.Managing Editor: Andy SerwerCreative Director: John Korpics

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