For the month of February, the Inc. magazine editorial staff is going to run an experiment on the virtual workplace with all editors working from home.
Articles by Caysey Welton
Expanding an existing Client’s buy is always more cost efficient than landing a new account. However, as clients scale back print (and increasingly, all aspects of their budgets), landing new accounts has become more vital than ever.
Let me take you on a journey back in time… It's the late 1990s.
For all the shiny new toys on display at last month’s Consumer Electronics Show in Las Vegas—from apps for everything, to TV everywhere, to e-readers that make breakfast—the scene was stolen by the one that wasn’t there: Apple’s breathlessly anticipated whatchamacallit.
Meredith Corp. was one of the few bright spots for publishing media in 2009 (Ad Age named Meredith its “A-List Publishing Company of the Year”).
Longtime American Business Media president Gordon Hughes announced today he will be leaving the association in July to return to the entertainment industry (prior to joining the association in 1994, Hughes spent 20 years at CBS Television).
The magazine production department used to be about tracking insertion orders and hard-copy ad materials, and shipping by hand all of the magazine pages to the printer.
Since 2008, TechWeb’s InformationWeek has been steadily building a roster of virtual events, which in 2009 reached record-breaking heights. The brand presented 18 virtual events last year with over 2,000 registrants attending each event, surpassing its attendance goals by 140 percent.
MAGSTATSIssue: December 7, 2009Frequency: Weekly Launched: 1930Circ: 850,523Publishing Company: Time Inc.Managing Editor: Andy SerwerCreative Director: John Korpics
Smithsonian—the 2 million-circ. Smithsonian Media title—said it will partner with travel author and personality Rick Steves to create a special newsstand-only magazine focused on “cultural travel.”