Articles by Caysey Welton

Extending Trade Show Reach Online

Article categorized in News |

At a time when many publishers have seen live events dwindle (American Business Media just released a report that said events were the second hardest hit category after print in 2009, down 15.8 percent to $11.1 billion), many would eagerly take a show such as PennWell’s 88-year-old Fire Department Instructor’s Confer

Report: Media M&A Continues to Recover

Article categorized in News |

Media-related M&A isn’t dead, although it sure seemed that way for a while. The number of deals announced during the first quarter (234) was up 70 percent compared to the same period in 2009,

Sara Miller McCune

At a time when print is becoming a secondary product for many publishers (in mindset if not revenue), Miller-McCune is succeeding with long-form journalism.

The Technology Behind Paywalls

Article categorized in News |

Online paywalls are still being scrutinized as a possible revenue stream to supplement declining revenues in print and online display advertising. Yet, there are still relatively few publishers that have found success in the strategy.

FOLIO: Introduces Critical Skills Seminar

Article categorized in News |

FOLIO: and sister Red 7 Media publication EXPO are teaming up to produce Virtual Events, Mobile Applications and Social Media: The Critical Success Drivers for 2010 and Beyond, a live one-day seminar on April 14 bringing together leading solutions providers offering products and services to help media companies and event organizers boost attend

How Virtual Can Bolster a Live Event

Article categorized in News |

In December 2008, Haymarket’s SC Magazine launched its SC World Congress conference and tradeshow (dedicated to IT security), just at the time when physical events began feeling the effects of the economic downturn. While the event attracted 900 people over two days, it still fell below its goal.

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