Articles by Caysey Welton

Traffic Boosting Options

Most publishers are leveraging free tools and in-house savvy to boost traffic and clickthroughs. However, doing it on your own always includes a bit of guesswork and voodoo, and some new enterprise services are emerging to help formalize the process.

B-to-B Revs Down But Not as Much as Last Year

Article categorized in News |

Advertising is still challenged across magazine publishing but the rate at which b-to-b publishers are seeing losses appears to be slowing. According to American Business Media, trade print revenues declined 6.4 percent to $1.8 billion during the first quarter of 2010, compared to a 26.1 percent decline during the same period last year.

InXpo Launches Social Media Suite

Virtual event platform InXpo has introduced the InXpo Social Suite, a package of social media tools and interactive games (such as Trivia Challenge and Word Scramble) that offer attendees social media functionality without having to leave the virtual event environment.

Turning Social Media Into a Business

Article categorized in News |

According to a 2009 Forrester Research study called "The Social Technographics of Business Buyers," b-to-b buyers and decision makers are among the most active groups in social media. However, monetizing around that participation has been a struggle for b-to-b publishers.

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