Articles by Caysey Welton

FOLIO: Introduces Critical Skills Seminar

Article categorized in News |

FOLIO: and sister Red 7 Media publication EXPO are teaming up to produce Virtual Events, Mobile Applications and Social Media: The Critical Success Drivers for 2010 and Beyond, a live one-day seminar on April 14 bringing together leading solutions providers offering products and services to help media companies and event organizers boost attend

How Virtual Can Bolster a Live Event

Article categorized in News |

In December 2008, Haymarket’s SC Magazine launched its SC World Congress conference and tradeshow (dedicated to IT security), just at the time when physical events began feeling the effects of the economic downturn. While the event attracted 900 people over two days, it still fell below its goal.

Publishers Make, Save Money Through Partnerships

Article categorized in News |

The business of magazine publishing isn’t what it was five years ago. On the consumer side, publishers saw advertising pages slide 25.6 percent in 2009 and estimated revenue dropp 18.1 percent, according to Publishers Informaton Bureau.

ABM’s Grand Neal Goes to IEEE Spectrum

Article categorized in News |

American Business Media on Thursday handed out its annual Jesse H. Neal National Business Journalism Awards. Taking the top honor, ABM’s Grand Neal Award, was IEEE Media’s IEEE Spectrum for its article, “Why Mars? Why Now?”

Selecting an Outsourced Sales Firm

While the idea of using independent reps to sell ad space in certain geographic areas isn’t new, more magazine publishers are beginning to explore the possibilities of outsourcing their entire sales operations to independent sales firms.

Where We Go From Here: Content and Commerce

Article categorized in News |

NEW YORK—Investors want to see paid content models while publishers express their doubts, and some dotcoms say the advertising model isn’t done yet—provided publishers can tap into marketing and promotion budgets.

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