The success of Food Network Magazine is well known: In just over one year (and nine issues), the magazine’s rate base jumped from 400,000 to 1.25 million as of its July/August 2010 issue.
Articles by Caysey Welton
The decision by the BPA Board of Directors to not loosen the requirements for reporting 1-year, 2-year and 3-year names separately was a bold move.
Hearst Magazines has agreed to acquire iCrossing, an independent digital marketing service provider. Financial terms of the deal were not disclosed.
Most publishers are leveraging free tools and in-house savvy to boost traffic and clickthroughs. However, doing it on your own always includes a bit of guesswork and voodoo, and some new enterprise services are emerging to help formalize the process.
Advertising is still challenged across magazine publishing but the rate at which b-to-b publishers are seeing losses appears to be slowing. According to American Business Media, trade print revenues declined 6.4 percent to $1.8 billion during the first quarter of 2010, compared to a 26.1 percent decline during the same period last year.
Every day, a different magazine introduces a new mobile app. For PCWorld, mobile platforms aren’t just the flavor of the month but a way to create new business opportunities (as well as give new life to established channels).
Virtual event platform InXpo has introduced the InXpo Social Suite, a package of social media tools and interactive games (such as Trivia Challenge and Word Scramble) that offer attendees social media functionality without having to leave the virtual event environment.
Even today, many publishers turn to digital editions simply as a straight replica of the print product.
Lead generation has dominated much of the b-to-b conversation for the last year, offering hope, revenue and not just a little frustration on the part of publishers,
According to a 2009 Forrester Research study called "The Social Technographics of Business Buyers," b-to-b buyers and decision makers are among the most active groups in social media. However, monetizing around that participation has been a struggle for b-to-b publishers.