Articles by Caysey Welton

Traffic Boosting Options

Most publishers are leveraging free tools and in-house savvy to boost traffic and clickthroughs. However, doing it on your own always includes a bit of guesswork and voodoo, and some new enterprise services are emerging to help formalize the process.

B-to-B Revs Down But Not as Much as Last Year

Article categorized in News |

Advertising is still challenged across magazine publishing but the rate at which b-to-b publishers are seeing losses appears to be slowing. According to American Business Media, trade print revenues declined 6.4 percent to $1.8 billion during the first quarter of 2010, compared to a 26.1 percent decline during the same period last year.

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