IDG’s Macworld and PCWorld magazines have had digital editions for years but they’re just starting to realize the potential of the platform,
Articles by Caysey Welton
Hachette Filipacchi hired Kevin Martinez as vice president and brand publisher of ELLE. Martinez joins HFM U.S. from Harper's Bazaar, where he served as associate publisher. He received the "Mentor of the Year" award in 2008 from the Magazine Publishers Association.
Cygnus Business Media has stopped publishing weekly Printing News, a magazine that served the print and graphic communications industry. The move is effective immediately. Instead, the magazine's resources will be put toward fulfilling a new contract with the Graphic Arts Show Company to produce print and digital versions of the Graph Expo Show Daily, which is distributed at the show.
In 2009, UBM TechWeb's InformationWeek launched four digital editions as part of a broader, multi-year "green strategy" to reduce the magazine's carbon footprint.
"Doing more with less" applies to every publishing function but particularly editorial, where the internal demand for new product is increasing.
Business-to-business publishers seem to be going one of two ways when it comes to their remaining print magazines; either slashing budgets and staff to the bare bones as they scramble to develop replacement products or investing in the print title as a premium offering within their multimedia stable.
Five years ago, “luxe” publishers—glossy, high-end magazines that were freely distributed to select demographics, hotels and retailers—were all the rage in the city and regional market.
The success of Food Network Magazine is well known: In just over one year (and nine issues), the magazine’s rate base jumped from 400,000 to 1.25 million as of its July/August 2010 issue.
The decision by the BPA Board of Directors to not loosen the requirements for reporting 1-year, 2-year and 3-year names separately was a bold move.
Hearst Magazines has agreed to acquire iCrossing, an independent digital marketing service provider. Financial terms of the deal were not disclosed.