Articles by Caysey Welton

InXpo Launches Social Media Suite

Virtual event platform InXpo has introduced the InXpo Social Suite, a package of social media tools and interactive games (such as Trivia Challenge and Word Scramble) that offer attendees social media functionality without having to leave the virtual event environment.

Turning Social Media Into a Business

Article categorized in News |

According to a 2009 Forrester Research study called "The Social Technographics of Business Buyers," b-to-b buyers and decision makers are among the most active groups in social media. However, monetizing around that participation has been a struggle for b-to-b publishers.

Extending Trade Show Reach Online

Article categorized in News |

At a time when many publishers have seen live events dwindle (American Business Media just released a report that said events were the second hardest hit category after print in 2009, down 15.8 percent to $11.1 billion), many would eagerly take a show such as PennWell’s 88-year-old Fire Department Instructor’s Confer

Report: Media M&A Continues to Recover

Article categorized in News |

Media-related M&A isn’t dead, although it sure seemed that way for a while. The number of deals announced during the first quarter (234) was up 70 percent compared to the same period in 2009,

Sara Miller McCune

At a time when print is becoming a secondary product for many publishers (in mindset if not revenue), Miller-McCune is succeeding with long-form journalism.

The Technology Behind Paywalls

Article categorized in News |

Online paywalls are still being scrutinized as a possible revenue stream to supplement declining revenues in print and online display advertising. Yet, there are still relatively few publishers that have found success in the strategy.

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