Virtual event platform InXpo has introduced the InXpo Social Suite, a package of social media tools and interactive games (such as Trivia Challenge and Word Scramble) that offer attendees social media functionality without having to leave the virtual event environment.
Articles by Caysey Welton
Even today, many publishers turn to digital editions simply as a straight replica of the print product.
Lead generation has dominated much of the b-to-b conversation for the last year, offering hope, revenue and not just a little frustration on the part of publishers,
According to a 2009 Forrester Research study called "The Social Technographics of Business Buyers," b-to-b buyers and decision makers are among the most active groups in social media. However, monetizing around that participation has been a struggle for b-to-b publishers.
While b-to-b publishing executives saw print account for 52.4 percent of total revenue in 2009, they anticipate print dropping to 47.5 percent of overall revenue in 2010,
At a time when many publishers have seen live events dwindle (American Business Media just released a report that said events were the second hardest hit category after print in 2009, down 15.8 percent to $11.1 billion), many would eagerly take a show such as PennWell’s 88-year-old Fire Department Instructor’s Confer
Media-related M&A isn’t dead, although it sure seemed that way for a while. The number of deals announced during the first quarter (234) was up 70 percent compared to the same period in 2009,
Score another one for Magazine Publishers of America, which announced today that American Media Inc. has rejoined the association.
At a time when print is becoming a secondary product for many publishers (in mindset if not revenue), Miller-McCune is succeeding with long-form journalism.
Online paywalls are still being scrutinized as a possible revenue stream to supplement declining revenues in print and online display advertising. Yet, there are still relatively few publishers that have found success in the strategy.