Articles by Caysey Welton

Mobile Magazine Focuses on Paid Content, Revenue Share with Editors

The launch of Nomad Editions, a subscription-based mobile content publisher, is notable not just for the involvement of media investment banker and former Newsweek president Mark Edmiston and noted designer Roger Black, but also the business model it's pursuing, which emphasizes subscriptions over advertising revenue, as well as a potentially significant

Three Rules for Mobile Ad Sales

Article categorized in News |

Publisher efforts with mobile are growing more sophisticated, but monetizing mobile apps is still a work in progress. Now, services like Medialets offer rich media ad platforms that can help serve up advertising while teaching publishers how to sell it. 

Nxtbook Teams with Joe Pulizzi to Offer Custom Solutions

Digital edition provider Nxtbook Media and Joe Pulizzi—custom content “evangelist” and founder of content matching site Junta 24—have created a new company called Talefoundry that offers custom digital media solutions and services for small and mid-sized publishers who may not have the internal resources to fulfill those programs themselves.

Media M&A: Recovery or Fire Sale?

Article categorized in News |

Media M&A largely disappeared in 2009, at least in the traditional consumer and b-to-b publishing markets. However, in the first half of 2010, media M&A has been surprisingly active. The Jordan, Edmiston Group says 445 transactions were announced through the first six months of the year, up 52 percent from 292 deals for the same time last year.

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