In 2009, UBM TechWeb's InformationWeek launched four digital editions as part of a broader, multi-year "green strategy" to reduce the magazine's carbon footprint.
Articles by Caysey Welton
"Doing more with less" applies to every publishing function but particularly editorial, where the internal demand for new product is increasing.
Business-to-business publishers seem to be going one of two ways when it comes to their remaining print magazines; either slashing budgets and staff to the bare bones as they scramble to develop replacement products or investing in the print title as a premium offering within their multimedia stable.
Five years ago, “luxe” publishers—glossy, high-end magazines that were freely distributed to select demographics, hotels and retailers—were all the rage in the city and regional market.
The success of Food Network Magazine is well known: In just over one year (and nine issues), the magazine’s rate base jumped from 400,000 to 1.25 million as of its July/August 2010 issue.
The decision by the BPA Board of Directors to not loosen the requirements for reporting 1-year, 2-year and 3-year names separately was a bold move.
Hearst Magazines has agreed to acquire iCrossing, an independent digital marketing service provider. Financial terms of the deal were not disclosed.
Most publishers are leveraging free tools and in-house savvy to boost traffic and clickthroughs. However, doing it on your own always includes a bit of guesswork and voodoo, and some new enterprise services are emerging to help formalize the process.
Advertising is still challenged across magazine publishing but the rate at which b-to-b publishers are seeing losses appears to be slowing. According to American Business Media, trade print revenues declined 6.4 percent to $1.8 billion during the first quarter of 2010, compared to a 26.1 percent decline during the same period last year.
Every day, a different magazine introduces a new mobile app. For PCWorld, mobile platforms aren’t just the flavor of the month but a way to create new business opportunities (as well as give new life to established channels).