The launch of Nomad Editions, a subscription-based mobile content publisher, is notable not just for the involvement of media investment banker and former Newsweek president Mark Edmiston and noted designer Roger Black, but also the business model it's pursuing, which emphasizes subscriptions over advertising revenue, as well as a potentially significant
Articles by Caysey Welton
Publisher efforts with mobile are growing more sophisticated, but monetizing mobile apps is still a work in progress. Now, services like Medialets offer rich media ad platforms that can help serve up advertising while teaching publishers how to sell it.
A Manhattan-based Federal Judge has thrown out an antitrust lawsuit against magazine publishers brought by shuttered wholesale magazine distributor Anderson News that alleged a conspiracy to drive Anderson out of business.
Digital edition provider Nxtbook Media and Joe Pulizzi—custom content “evangelist” and founder of content matching site Junta 24—have created a new company called Talefoundry that offers custom digital media solutions and services for small and mid-sized publishers who may not have the internal resources to fulfill those programs themselves.
There seems to be almost no end to the number of mobile ad networks popping up, such as Jumptap, Millenial Media and Quattro. Apple offers its own ad network in iAd, which serves ads to the iPhone and iPad (with publishers getting a 60 percent cut and Apple keeping 40 percent).
While digital editions are a common format for producing show guides and show dailies, apps are becoming another popular platform for integrating dailies along with much more functionality.
Media M&A largely disappeared in 2009, at least in the traditional consumer and b-to-b publishing markets. However, in the first half of 2010, media M&A has been surprisingly active. The Jordan, Edmiston Group says 445 transactions were announced through the first six months of the year, up 52 percent from 292 deals for the same time last year.
There’s a new attitude in magazine publishing: Cautious optimism. In recent months, the industry has seen some flashes of improvement. MPA’s Publishers Information Bureau reported that ad pages grew 0.8 percent in the second quarter.
Magazine publishers are scrambling to be on the iPad and why not? Wired saw 73,000 downloads in the first nine days after its iPad edition launched and editor-in-chief Chris Anderson anticipated iPad downloads beating newsstand sales (which average mid-80,000) in June without cannibalizing print sales.
Publishers debating whether their online content should be paid or free are asking the wrong question, according to Matt Mitchell, CEO of MediaPass, which offers a pay wall solution directed toward small- and medium-size publishers (as well as individual bloggers).