Articles by Caysey Welton

On Demand Data

Publishers are clamoring for audience data that they can fine-tune for their own marketing efforts, and use to woo advertisers. However, data remains an essential part of editorial projects as well, and publishers often struggle with a lack of time and resources when it comes to collecting market research. Easy Analytic Software, Inc.

B-to-B Ad Network Adds Six UK Publishers

Business-to-business ad network BBN has gone international with the addition of six new UK-based publishing companies, including Haymarket, Incisive and Reed Business Information (Toronto-based Owen Business Media is already a BBN member).

People on the Move | 09.16.10

Article categorized in News |

Source Interlink Media has promoted Chris Argentieri to president, replacing interim president Jim Gillis, who is returning to his role as COO of Source Interlink Companies Inc. Until now, Argentieri served as Source Interlink Media COO.

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