Last week the magazine industry celebrated the Postal Regulatory Commission’s unanimous decision to deny the United States Postal Service’s attempt to break its existing CPI cap and raise rates for periodical mailers by 8 percent and First-Class mail stamps to 46 cents.
Articles by Caysey Welton
Publishers are clamoring for audience data that they can fine-tune for their own marketing efforts, and use to woo advertisers. However, data remains an essential part of editorial projects as well, and publishers often struggle with a lack of time and resources when it comes to collecting market research. Easy Analytic Software, Inc.
The number of deals in b-to-b media soared 200 percent to 33 through the first three quarters of 2010, according to an M&A report from investment bank The Jordan Edmiston Group. Deal value on the b-to-b side grew to $470 million.
Business-to-business ad network BBN has gone international with the addition of six new UK-based publishing companies, including Haymarket, Incisive and Reed Business Information (Toronto-based Owen Business Media is already a BBN member).
Production departments have been among the areas most ravaged by lay-offs, and some observers say that loss of expertise leaves publishers at a disadvantage when negotiating printer contracts.
Private investment firm Falconhead Capital has recapitalized San Diego-based Competitor Group, Inc., publisher of VeloNews, Inside Triathlon, Triathlete magazine, and Competitor magazine, and producer of more than 30 related events.
Source Interlink Media has promoted Chris Argentieri to president, replacing interim president Jim Gillis, who is returning to his role as COO of Source Interlink Companies Inc. Until now, Argentieri served as Source Interlink Media COO.
In case you hadn’t noticed, there have been a few changes in our industry of late. This thing called the Internet has become rather popular, and that’s made life difficult for those of us with publications still made out of recycled tree.
Last summer’s “Save Paste” campaign, it turns out, was more of a band-aid than a complete success. On its Web site, editor Josh Jackson announced late Wednesday that the Decatur, Georgia-based music magazine is suspending its print publication.
IDG’s GamePro has teamed with The Escapist, a Themis Media Web site covering the gaming industry, to offer joint advertising programs across the two sites. The agreement gives marketers access to a potential unduplicated audience of 13.5 million 18-to 34-year-old U.S.