Articles by Caysey Welton

Yankee Magazine Turns 75

In September, Yankee Magazine turns 75 and its September/October issue (hitting August 24) features some old favorites and new departments recognizing the milestone, including the "Ultimate Yankee quiz" (to determine if you really are a New Englander), a list of the top 25 towns for viewing fall foliage, s

Mobile Magazine Focuses on Paid Content, Revenue Share with Editors

The launch of Nomad Editions, a subscription-based mobile content publisher, is notable not just for the involvement of media investment banker and former Newsweek president Mark Edmiston and noted designer Roger Black, but also the business model it's pursuing, which emphasizes subscriptions over advertising revenue, as well as a potentially significant

Three Rules for Mobile Ad Sales

Article categorized in News |

Publisher efforts with mobile are growing more sophisticated, but monetizing mobile apps is still a work in progress. Now, services like Medialets offer rich media ad platforms that can help serve up advertising while teaching publishers how to sell it. 

Nxtbook Teams with Joe Pulizzi to Offer Custom Solutions

Digital edition provider Nxtbook Media and Joe Pulizzi—custom content “evangelist” and founder of content matching site Junta 24—have created a new company called Talefoundry that offers custom digital media solutions and services for small and mid-sized publishers who may not have the internal resources to fulfill those programs themselves.

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