Articles by Caysey Welton

People on the Move | 11.18.10

Article categorized in News |

Todd Anderman, senior vice president of digital media at Hachette Filipacchi, has accepted the position of chief media and revenue officer at Jumptap, a mobile advertising network. Anderman will continue in his current role at Hachette through the end of the year and start at Jumptap on Jan.

Survey: Video Is Most Common Mag App for Mobile Action Codes

Article categorized in News |

More than half of the monthly magazines that use "mobile action codes"-such as 2D bar codes, QR codes and Microsoft Tag-are using them to deliver video, according to Nellymoser, Inc. a Boston-based tech firm that specializes in turning printed action codes into applications on mobile phones.

AARP Goes Mobile

AARP has launched its first series of mobile products, including an app for the iPhone and iPod touch that enables members to carry a digital version of their membership card, allowing them easier access to member benefits, activities and programs.

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