Articles by Caysey Welton

On Demand Data

Publishers are clamoring for audience data that they can fine-tune for their own marketing efforts, and use to woo advertisers. However, data remains an essential part of editorial projects as well, and publishers often struggle with a lack of time and resources when it comes to collecting market research. Easy Analytic Software, Inc.

B-to-B Ad Network Adds Six UK Publishers

Business-to-business ad network BBN has gone international with the addition of six new UK-based publishing companies, including Haymarket, Incisive and Reed Business Information (Toronto-based Owen Business Media is already a BBN member).

People on the Move | 09.16.10

Article categorized in News |

Source Interlink Media has promoted Chris Argentieri to president, replacing interim president Jim Gillis, who is returning to his role as COO of Source Interlink Companies Inc. Until now, Argentieri served as Source Interlink Media COO.

Broadband, Narrow Minds

Article categorized in News |

In case you hadn’t noticed, there have been a few changes in our industry of late. This thing called the Internet has become rather popular, and that’s made life difficult for those of us with publications still made out of recycled tree.

Paste Succumbs to Debt, Suspends Print Magazine

Article categorized in News |

Last summer’s “Save Paste” campaign, it turns out, was more of a band-aid than a complete success. On its Web site, editor Josh Jackson announced late Wednesday that the Decatur, Georgia-based music magazine is suspending its print publication.

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