Articles by Caysey Welton

People on the Move | 1.20.11

Article categorized in News |

Elizabeth Tighe was named to the new position of vice president of marketing and business development, lifestyle communities, for Reader’s Digest Association.

For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion.Today, as the emphasis shifts away from publishers serving their audience on their own Web domain into places that are daily destinations (s

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