While publishers are still determining when interactive content jumps the divider between engaging and annoying, new research from Adobe says interactive advertisings in digital magazines engage readers more strongly and create stronger purchase intent than static ads in either print or digital magazines.
Articles by Caysey Welton
"Organic" growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and digital r
NewPage, the largest maker of coated paper in the U.S., is scrambling to keep the owner of paper rival Verso
Google announced that CEO Eric Schmidt [pictured] will step down April 4 and transition to the role of executive chairman. Co-founder Larry Page will take over as CEO.
If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic.
Elizabeth Tighe was named to the new position of vice president of marketing and business development, lifestyle communities, for Reader’s Digest Association.
Top executives of some of the leading fulfillment companies were assembled for FMA's annual President's Panel yesterday to provide an update on their companies and how the market is evolving.
Isn’t this what got so many publishers in trouble in the first place? AMI, which just came out of bankruptcy last month,
Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion.Today, as the emphasis shifts away from publishers serving their audience on their own Web domain into places that are daily destinations (s
If, as seems likely, 2011 is the year when tablet devices take off and reach an unprecedented level of ubiquity, magazine companies are surprisingly circumspect about their future in the emerging order.