Articles by Caysey Welton

Hearst Completes Most of Lagardere Acquisition, Including Hachette in U.S.

Article categorized in News |

Hearst Corp. announced today that it has completed the U.S. portion and the majority of its $919 million acquisition of Lagerdere SCA's nearly 100 magazines outside the French market. The deal, which had been undergoing regulatory approval in 15 different countries, was expected to close in the third quarter of 2011.  

B-to-B Publishers Say E-Media, Sales Expenses To Increase the Most in 2011

Article categorized in News |

Spending on e-media infrastructure increased for both large and small b-to-b publishers in 2010 and will again in 2011, according to respondents to the 2011 FOLIO B-to-B CEO Survey. Larger publishers expect operating expenses to jump 6 percent in e-media, while smaller publishers expect a 5 percent increase. "We're seeing an expansion of our business and that requires a revamping

Top Five Mags First Half: Sneakers, Yachts and Hiking Boots

Some new magazine faces have shown up in min's top 5 ad-page charts (see below) for June and for the first half (January-June 2011 vs. 2010). They are sun-bleached, health-minded, sports and outdoor enthusiast in Competitor Group's Competitor, Source Interlink's Power & Motoryacht, Mariah Media Inc.'s Outside and Affinity's Trailer Life.

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