A mock issue of Time Magazine is appearing in GameStop stores as part of a promotion for Activision, which makes the shoot-em-up video game Call of Duty.
Articles by Caysey Welton
This post is run with permission and originally appears here. As I pointed out in my previous post, advertisers don’t buy page views they buy audience.
In 2011, Kiplinger’s Personal Finance embarked on a major growth initiative to expand its audience and develop new revenue streams by bolstering digital and social media content (and saw its reader demographics get younger and more evenly spit between male/female as a result). Now Kiplinger is kicking off the mobile part of its digital push, launching a mobile website on June 28.
Advertising and paywalls are typically viewed as a mutually exclusive proposition but they can successfully co-exist, according to participants at a roundtable at DPAC (Digital Publishing and Advertising Conference) this week.
Publishers may be well-schooled with "traditional" websites but the mobile web is a different beast and still a training ground for many content providers.
Time Inc. is bidding for the U.S. edition of Northern & Shell’s OK magazine, according to multiple sources. Over the weekend,
944 Magazine, a freely distributed "luxe" regional distributed in markets such as Atlanta, Dallas, Detroit, Las Vegas, Miami, Orange County, Calif.,
Dowden Health Media has acquired Priority Integrated Marketing, a Minneapolis based agency that offers marketing services to the healthcare and financial services industries.
The Canadian Union of Postal Workers began a 24-hour strike at midnight last Thursday after talks with Canada Post reached an impasse, although both groups have indicated an interest in continued negotiations. The strike was initiated in Winnipeg.
Hearst has finalized its senior management team for Hearst Magazines International (HMI) with three new appointments in the wake of last week's closing of its $919 million acquisition of Lagardere's international publishing business. Arnaud de Puyfontaine has been named executive vice president of Hearst Magazine International.