Dr. Samir Husni, aka "Mr. Magazine" has named two magazines distributed through newspapers as co-recipients of his "Most Notable Launch of 2010"
Articles by Caysey Welton
Magazines' July advertising pages seem to be taking a droopy tumble (cumulatively -1.07% in 2011), after six months of percentage gains, according to minonline. However, the good news is that our top 5 in July exceeds their publishers' expectations. Three of which are repeats from June (Time Inc.'s PeopleStyleWatch, Affinity's Trailer Life and Competitor Group's Competitor).
Cygnus Business Media has merged its Aviation group into its Diversified Portfolio group and eliminated the positions held by executive vice president Patrick Nadler and vice president of marketing Charla Sheffield.
Meredith Corp. is folding DIY magazine ReadyMade and eliminating approximately 75 positions worldwide. The company also said it will incur a $10 million special charge (with about $6 million after-tax) in its fiscal fourth quarter,
The Knot says it received stockholder approval to change its name to XO Group Inc. The company's common stock has also been authorized for listing and is scheduled to begin trading on the NYSE on June 28 under its new trading symbol XOXO.
A mock issue of Time Magazine is appearing in GameStop stores as part of a promotion for Activision, which makes the shoot-em-up video game Call of Duty.
This post is run with permission and originally appears here. As I pointed out in my previous post, advertisers don’t buy page views they buy audience.
In 2011, Kiplinger’s Personal Finance embarked on a major growth initiative to expand its audience and develop new revenue streams by bolstering digital and social media content (and saw its reader demographics get younger and more evenly spit between male/female as a result). Now Kiplinger is kicking off the mobile part of its digital push, launching a mobile website on June 28.
Advertising and paywalls are typically viewed as a mutually exclusive proposition but they can successfully co-exist, according to participants at a roundtable at DPAC (Digital Publishing and Advertising Conference) this week.
Publishers may be well-schooled with "traditional" websites but the mobile web is a different beast and still a training ground for many content providers.