Articles by Caysey Welton

Bonnier Leads Ad Growth Among Major Publishers in First Half 2011

Article categorized in News |

January to June 2011 saw mixed results for major publishers’ ad page results. Bonnier’s 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were also totaled.

2011 Editorial Salary Survey

While all levels of editors are finding themselves with increasing responsibilities and decreasing resources, at least some of those surveyed are seeing relief in their paychecks. However, the editorial categories that experienced monetary gain are certainly earning their dollars.

The Business of Content

Content has always been considered a loss-leader among publishers. However, in the glory days of print, advertising and circulation revenue easily paid for long-form, in-depth content of limited frequency.

Former Cygnus President Out of Full-Time Role

Article categorized in News |

Former Cygnus Business Media president Mike Martin–who became executive vice president of the Cygnus Public Safety & Security group after the president position was eliminated in February–will now give up his full-time role and become a consultant with the b-to-b publisher.

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