Articles by Caysey Welton

Meredith Guarantees Print ROI for Select Advertisers

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines.Participation requires a 12-month advertising commitment in Meredith magazines (commitment is based on category, with minimum levels of frequenc

2011 City and Regional Magazine Survey

When the mass market magazine industry plunged into recession in 2008, city and regionals were an oasis in the waste land of magazine advertising, thanks in part to a clientele that wasn’t as eager as national advertisers to jump into digital.

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