Bloomberg Businessweek has been rapidly expanding an "alternative distribution" plan to print subscribers. Since last December the magazine has been partnering with newspaper publishers and other delivery services to have the magazine hand-delivered with the Friday morning paper.
Articles by Caysey Welton
After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year. Digital advertising is also up 23 percent for the year to date.
Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines.Participation requires a 12-month advertising commitment in Meredith magazines (commitment is based on category, with minimum levels of frequenc
Summer 2011 list pricing, according to list marketing firm Worldata, was flat to down when compared to summer 2010 pricing. Eight categories saw declines, ranging from about 2 percent to 21 percent.
Forbes Media has struck a strategic partnership with Techonomy Media, a new media business founded last year by former Fortune editor and columnist David Kirkpatrick.
B-to-B publisher Schofield Media is shutting down its U.S. operations after "unexpectedly" losing its bank financing.
"Content is king" once again, at least when it comes to marketing services (original content for many dedicated publishing brands is largely giving way to more cost-effective options such as aggregation and curation).
Reader's Digest Association is on the block, seeking a price of around $1 billion, according to a report from The Wall Street Journal, which says the company may sell off piece by piece rather than as a whole.
When the mass market magazine industry plunged into recession in 2008, city and regionals were an oasis in the waste land of magazine advertising, thanks in part to a clientele that wasn’t as eager as national advertisers to jump into digital.
While Newsweek‘s July 4 "Diana" issue may have been a disappointment on the advertising side, regional title Hamptons Magazine claims its July 4 issue was the largest not only in the magazine’s history but also the largest in the history of publisher Niche Media.