This article first appears in FOLIO: sister site minoneline.com.
Articles by Caysey Welton
It’s inevitable that the pursuit of “integrated” advertising now includes a heavy dose of social media.
Car and Driver is executing a new partnership within the realm of Facebook gaming-the publisher will now work with Cie Games’
Miamisburg, Ohio-based NewPage, one of the largest makers of magazine-quality paper, today
There is a new tool in the magazine publishing arsenal for delivering new and dynamic content to the reader—BUT from the printed magazine! By using your smartphone, you can take a picture of a postage stamp-sized 2D barcode on a printed page of an article (or ad), and suddenly be transported to the magazine’s linked destination. With a 2D bar code, you can:
TIME has just launched another Tumblr account. The blog conforms to the microblogging site’s format by presenting a scrapbook of historical references and documents,
Martha Stewart Living Omnimedia names Ken West as its new chief financial officer. West takes over the role from interim CFO Allison Jacques, who remains with MSLO as SVP controller. West most recently served as executive vice president and chief financial officer with Marvel Entertainment.
Given the plethora of solutions available, publishers are seeking the best tools to help monetize their audience beyond display advertising. Yet,
Conde Nast is bringing its most socially shared editorial content from its female-targeted titles (including W, digital and soon-to-be print Style.com,
For the third consecutive year, FriendFinder Networks, the Boca Raton, Florida-based publisher of Penthouse, has been ranked the fastest growing magazine publisher by Inc.