Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion.
Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on education services and digital learning.
The good news: Publishers aren’t cutting manufacturing and production budgets as much as they did last year. The bad news: They aren’t exactly investing in magazine manufacturing and production, either.
AOL’s week-long TechCrunch saga has apparently ended (or has it?) with the firing of TechCrunch founder and editor Michael Arrington, according to Fortune.
Calling it blithely a "fall spring-clean," Google has cancelled or merged up to nine projects within its famous Google Labs suite of beta tests of new content ideas.
This article first appears in FOLIO: sister site minoneline.com.
It’s inevitable that the pursuit of “integrated” advertising now includes a heavy dose of social media.
Car and Driver is executing a new partnership within the realm of Facebook gaming-the publisher will now work with Cie Games’
Miamisburg, Ohio-based NewPage, one of the largest makers of magazine-quality paper, today
There is a new tool in the magazine publishing arsenal for delivering new and dynamic content to the reader—BUT from the printed magazine! By using your smartphone, you can take a picture of a postage stamp-sized 2D barcode on a printed page of an article (or ad), and suddenly be transported to the magazine’s linked destination. With a 2D bar code, you can:
