Articles by Caysey Welton

ASAE

The American Society of Association Executives (ASAE) began its multiplatform strategy last year when it decided to redesign the magazine, develop a dedicated app and update the separate online home for its content.

The Smithsonian

  The Smithsonian is more than just one museum, and more than just one magazine. In fact, the organization has a total of 19 museums,

Association Media: Case Studies in Multiplatform Publishing

Article categorized in News |

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design websites, e-newsletters and even dedicated tablet apps.

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