Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates.
Articles by Caysey Welton
Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design websites, e-newsletters and even dedicated tablet apps.
Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform.
Outbrain has now raised a total of $99 million after tacking on another reported $35 million this week. The content recommendation company is said to be targeting a valuation of $1 billion,
Jim VandeHei, co-founder of the D.C.-based online political reporting publication POLITICO, has been promoted to president and CEO.
Condé Nast and the Domino Media Group revealed their new plan for the re-launched shelter brand, Domino, which reimagines the business model by leveraging content to drive commerce.
Just over a year ago The Huffington Post launched its video arm, HuffPost Live. Since its launch it has filmed 12 hours of video each day and welcomed over 10,000 guests onto its platform from 90 countries around the world.