On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales. Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link.
Articles by Caysey Welton
Hearst Magazines UK announced it is adding Town & Country to its growing portfolio of U.S.-exported luxury brands. An introductory June issue will be rolled out in May 2014,
POLITICO’s parent, Allbritton Communications Company, has been busy over the past year–selling off TV holdings, acquiring Capital New York, launching POLITICO Magazine and naming a new CEO.
Barnes & Noble released its 2013 nine-week holiday revenues report, showing earnings of $1.1 billion–a 6.6-percent decrease when compared to the previous holiday period.
For nearly two years Starcom MediaVest Group has been delivering on and developing real-time marketing solutions. But its latest product, Content@Scale,
Each month, FOLIO: selects a unique and engaging cover and asks industry designers to weigh in with their critiques. Whether it’s a consumer, b-to-b, regional or association title, covers are the first point of entry for readers, and can be a deciding factor in whether or not someone chooses to open the book.
Overall, 2013 was a promising year for magazines with launches outnumbering closures by three to one–driven mainly by niche startups. However,
Years ago, user-generated content (UGC) was typically perceived as "low-quality" media, or at the very least, "lowbrow" entertainment. While the bite-sized content was often engaging,
When you think Red Bull, you should think scale. Whether it’s selling more than 35 billion cans of an energy drink in more than 165 countries,