Articles by Caysey Welton

Face Up: 2013 Year in Review

Each month, FOLIO: selects a unique and engaging cover and asks industry designers to weigh in with their critiques. Whether it’s a consumer, b-to-b, regional or association title, covers are the first point of entry for readers, and can be a deciding factor in whether or not someone chooses to open the book.

IAB Releases ‘The Native Advertising Playbook’

Article categorized in News |

In a continued effort to make sense of native advertising, IAB released its latest study, "The Native Advertising Playbook."The paper is intended to provide Internet advertisers and marketers with a framework for thinking and discussing the current state of native advertising.

Penton Introduces Data Tool, Govalytics

Article categorized in News |

Penton Media’s Public Infrastructure group rolled out its latest product, Govalytics, a dynamic data and analytics tool for marketers looking to do business with local governments and municipalities.

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