For nearly two years Starcom MediaVest Group has been delivering on and developing real-time marketing solutions. But its latest product, Content@Scale,
Articles by Caysey Welton
Each month, FOLIO: selects a unique and engaging cover and asks industry designers to weigh in with their critiques. Whether it’s a consumer, b-to-b, regional or association title, covers are the first point of entry for readers, and can be a deciding factor in whether or not someone chooses to open the book.
Overall, 2013 was a promising year for magazines with launches outnumbering closures by three to one–driven mainly by niche startups. However,
Years ago, user-generated content (UGC) was typically perceived as "low-quality" media, or at the very least, "lowbrow" entertainment. While the bite-sized content was often engaging,
When you think Red Bull, you should think scale. Whether it’s selling more than 35 billion cans of an energy drink in more than 165 countries,
The E.W. Scripps Company has acquired five-year-old online video news site, Newsy. Scripps discloses that it has agreed to pay $35 million in cash and the deal is expected to close on January 1.
New York–Around 200 magazine media professionals gathered to recognize and celebrate the industry’s best achievements in editorial and design at FOLIO:’s 2013 Eddie &
In a continued effort to make sense of native advertising, IAB released its latest study, "The Native Advertising Playbook."The paper is intended to provide Internet advertisers and marketers with a framework for thinking and discussing the current state of native advertising.
Penton Media’s Public Infrastructure group rolled out its latest product, Govalytics, a dynamic data and analytics tool for marketers looking to do business with local governments and municipalities.
The Hearst Corporation has agreed to terms on acquiring 85 percent of Homecare Homebase, LLC. The transaction is expected to close before the end of the year,