Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier.
Articles by Caysey Welton
Time Inc.’s Southern Living has teamed up with its long-time advertising partner Dillard’s to launch its own home goods line, which aims to bring the pages of the magazine into its readers’
Issue: Winter 2014Frequency: Quarterly, 4 issuesLaunched: 2002Circ: 13,000 (U.S.)Editor: Tyler HamiltonCreative Director: Jack Dylan
The health of a magazine brand was once measured by its success on newsstands. Of course, times have changed, and so have newsstand sales.
Vice Media Inc. has transformed itself from an independent alternative news outlet to a multiplatform powerhouse in a matter of months.
Town&Country has tapped Jay McInerney as its wine critic. He was previously in a similar role at the Wall Street Journal.Emily Peck has been promoted to executive business editor at The Huffington Post. Peck was managing editor of the business vertical.
Condé Nast Entertainment introduced its ninth digital video channel, this time in cooperation with Golf Digest. Like the previous eight Condé brands that have built out video channels,
Stagnito Media is now Stagnito Business Information. The company announced the new name on March 18, and points to its changing profile as motivation.
Kim Sealy is the new publisher at Working Mother. Sealy was previously the brand’s eastern advertising director of integrated sales. Mashable has named Jonathan Ellis managing editor.
Issue: January 2014