Native advertising is increasingly becoming a standard practice for publishers–especially for those reaching large audiences. However, the best practices for delivering the content haven’t become standard yet.
Articles by Caysey Welton
Issue: April 2014Frequency: MonthlyLaunched: 1992Circ: 203,000Editor: Aaron HicklinCreative Director: David GrayPhotographer: Michael MillerPublishing Company: here Media
mental_floss has named Erin McCarthy as its managing editor of digital content. McCarthy was previously deputy editor of digital for the brand.
New York–Video has been the topic of choice this week at NewFronts. Actually, it’s pretty much been the only topic, as companies like AOL and Condé Nast introduced big initiatives centered on video.
TechMedia Network has rebranded itself as Purch, in an effort to better reflect its growing portfolio of brands and products focused on purchasing decisions.
Yahoo! Reimagines Its Travel VerticalYahoo! Travel has been relaunched as an "immersive digital magazine." The vertical has been part of Yahoo!'s stable since 1997, however the new iteration mirrors a digital magazine with interactive features and more visually engaging content. Also, the new vertical is leveraging sponsored content.
Today, Zinio announced that it has acquired mobile publishing app company Audience Media for an undisclosed amount. The deal will enable the digital newsstand to offer simpler print-to-mobile publishing solutions for a wider range of publishers.
AOL has signed a distribution agreement with Microsoft that will expand the reach of its digital video content. In addition to AOL brands like HuffPost Live,
After 131 years, Ladies' Home Journal will end its monthly frequency in July and convert to a newsstand-only special interest quarterly publication this fall.
Ryan D’Agostino has been named editor-in-chief at Popular Mechanics, replacing James Meigs. D’Agastino was writing for Esquire. Additionally, Esquire’s editor-in-chief, David Granger,