Articles by Caysey Welton

SheKnows Buys Competitor BlogHer

Article categorized in News |

SheKnows announced that it had acquired women's blogging network BlogHer on Monday. The acquisition gives SheKnows Media an additional 30 million monthly unique visitors, which it claims makes it the largest women's lifestyle digital network.The BlogHer brand will continue to live on under the umbrella of SheKnows Media.

Magazine Social Engagement in Three Charts

Social engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics, across more than 150 brands.

The Business Journals Streamlines Fragmented Ad Sales Operation

Like many other tech investments, creating a more efficient workflow was The Business Journals' objective when it set out to implement a centralized, automated ad sales platform.The company, a division of American City Business Journals, which itself is a unit of Condé Nast parent Advance Publications, is a sprawling organization, with print products, dozens of websites and hundreds of events

IDG’s Apollo CMS Makes a Case to Build It Yourself

Proprietary content management systems have been a hot topic in digital publishing over the past year. Companies like Vox, Say Media, Forbes and others have made huge commitments to building out their platforms to not only serve internal needs but also provide licensed solutions for outside companies.

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