Articles by Caysey Welton

Can Paper Weight and Trim Size Lead To Profits?

Much of the 2007 Primex conference focused not on cutting edge digital production technologies but instead on the mounting environmental pressures on magazine publishing, from both cost and from environmental groups. In order to boost profits, the meeting floated the idea of reducing basis weights 8 to 15 percent and cutting in half the number of different trim size variations.

Elevating Event Standards

Article categorized in News |

Small, targeted events that attain the sheen of an elite, high-end experience can be highly profitable products and have the added benefit of bestowing a halo effect upon the company that produces them.

The Entrepreneurship Issue

Traditionally, at least over the last three years, our March issue has focused on entrepreneurship. But this year I had an opportunity to participate in a roundtable organized by Aspire Media's Clay Hall at the Consumer Electronics Show, and I decided that should be our cover story.

Organic Growth

As private equity continues to dominate the magazine industry, the priority is on identifying new acquisitions for a rapid revenue build-up, where a company can then be flipped in another three to five years.

Face Up – Texas Monthly

This Month: Texas MonthlyIssue: January 2007Frequency: MonthlyLaunched: 1973Circ: 300,000Editor: Evan SmithPublisher: Emmis CommunicationsArt Director: T.J. TuckerPhoto Editor: Leslie BaldwinPhoto Illustrator: Darren BraunPhotograph: AP/Charles Dharapak

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