B-to-b publishers have a unique opportunity to capture more revenue via online job boards. The vertical niches these publishers occupy inherently offer a targeted audience of job seekers and employers.
Articles by Caysey Welton
Traditionally, at least over the last three years, our March issue has focused on entrepreneurship. But this year I had an opportunity to participate in a roundtable organized by Aspire Media's Clay Hall at the Consumer Electronics Show, and I decided that should be our cover story.
In the past few years, e-mail marketing has evolved from a standalone strategy into a complementary component of larger marketing programs. E-mail blasts now serve as one part of a larger plan that incorporates events, microsites, mobile promotions, print campaigns and special online offers.
As private equity continues to dominate the magazine industry, the priority is on identifying new acquisitions for a rapid revenue build-up, where a company can then be flipped in another three to five years.
PARTICIPANTS Clay Hall: CEO, Aspire Media Michela O'Connor Abrams: President, Dwell Magazine Don Peschke: CEO, August Home Publishing Dan Wiesner: CEO, Wiesner Publishing Terry Snow: CEO, World Publications Steve Laliberte: President, iProduction Tony Silber: Editor and Publisher, Folio:
This Month: Texas MonthlyIssue: January 2007Frequency: MonthlyLaunched: 1973Circ: 300,000Editor: Evan SmithPublisher: Emmis CommunicationsArt Director: T.J. TuckerPhoto Editor: Leslie BaldwinPhoto Illustrator: Darren BraunPhotograph: AP/Charles Dharapak