As publishing Web sites get more sophisticated, their true value won’t lie just in the breaking news stories at the top, but in the years of layered content and data.
Articles by Caysey Welton
Forget about new media or broadcast hotshots coming in to whip traditional publishing companies into shape. With so many covenants in danger of violation and some publishers teetering on the edge of bankruptcy,
There are more than 300 online ad networks serving the U.S. alone. Large publishers such as Forbes, CondéNet, Martha Stewart Living Omnimedia and IDG have offered their own networks for some time now. Even LinkedIn has introduced its own ad network.
As publishers face advertisers clamoring for “measured media,” a service called SmartAds may offer some help.
“It’s time for leaders to lead.”
Bold predictions about social networking are becoming a tradition at the FOLIO: Show. In 2007, Fortune executive editor Josh Quittner said,
During a session at the FOLIO: Show last September called “The Online Editorial Toolkit,” Fortune executive editor Josh Quittner said he considered social media to be one of the most important initiatives for magazine publishers. Said Quittner, “If you’re not working on a Facebook-style application, you should be.
Winning a long-term commitment from a large advertiser is the goal for every sales staff. But before the package can be sold, the publisher needs to make sure it has all of its resources lined up internally.
Open source content management systems aren’t just the ticket for smaller publishers trying to ramp up their Web infrastructure on a tight budget. Larger publishers are opting for open source CMS as well with Drupal and Joomla getting much of the attention.
The traditional Webinar model (PowerPoint presentation and conference call) generated decent attendance and leads for Keller Publishing and its sponsors, but the publisher thought a more updated approach could work even better.