Bold predictions about social networking are becoming a tradition at the FOLIO: Show. In 2007, Fortune executive editor Josh Quittner said,
Articles by Caysey Welton
During a session at the FOLIO: Show last September called “The Online Editorial Toolkit,” Fortune executive editor Josh Quittner said he considered social media to be one of the most important initiatives for magazine publishers. Said Quittner, “If you’re not working on a Facebook-style application, you should be.
Winning a long-term commitment from a large advertiser is the goal for every sales staff. But before the package can be sold, the publisher needs to make sure it has all of its resources lined up internally.
Open source content management systems aren’t just the ticket for smaller publishers trying to ramp up their Web infrastructure on a tight budget. Larger publishers are opting for open source CMS as well with Drupal and Joomla getting much of the attention.
The traditional Webinar model (PowerPoint presentation and conference call) generated decent attendance and leads for Keller Publishing and its sponsors, but the publisher thought a more updated approach could work even better.
Earlier this week I appeared on the Fox Business Channel’s "Money for Breakfast" show along with Samir “Mr. Magazine” Husni and Dave Kansas,
Online revenue continues to drive Needham, Massachusetts-based TechTarget—accounting for 71 percent of total revenue in the second quarter and 75 percent for the first six months—while print continues to fade, according to the company’s financial statement for the second quarter of 2008.
Mygazines.com is registered to a company with post office box in Anguilla. Here we go again.
IDG’s CXO Media offers three major brands in CIO, CSO and the CIO Executive Council. While print revenue is flat for CIO and down 44 percent for CSO, all three profit centers are above where the company was last year in revenue and profit, according to president and CEO Michael Friedenberg.
Many publishers have struggled with salespeople blowing off online sales because the commission rates don’t stack up to print (although with print sales slipping,