Articles by Caysey Welton

Ad Networks—Are They Right For You?

There are more than 300 online ad networks serving the U.S. alone. Large publishers such as Forbes, CondéNet, Martha Stewart Living Omnimedia and IDG have offered their own networks for some time now. Even LinkedIn has introduced its own ad network.

Creating an Innovative Community

Article categorized in News |

During a session at the FOLIO: Show last September called “The Online Editorial Toolkit,” Fortune executive editor Josh Quittner said he considered social media to be one of the most important initiatives for magazine publishers. Said Quittner, “If you’re not working on a Facebook-style application, you should be.

Comparing Open Source CMS

Article categorized in News |

Open source content management systems aren’t just the ticket for smaller publishers trying to ramp up their Web infrastructure on a tight budget. Larger publishers are opting for open source CMS as well with Drupal and Joomla getting much of the attention.

From Back of the Pack to an Online Leader

Article categorized in News |

The traditional Webinar model (PowerPoint presentation and conference call) generated decent attendance and leads for Keller Publishing and its sponsors, but the publisher thought a more updated approach could work even better.

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