As publishers develop more sophisticated lead strategies, they’re shifting from lead generation—capturing basic contact and demographic information about potential customers—to lead nurturing, which is more about developing consistent communication with a prospect to help prepare them for an actual purchase.
Articles by Caysey Welton
Paid search marketing is a tricky game. It can be an initially expensive process that eventually tails off as you dial in keyword responses, but it is a good source of new names and it can be used to target very specific verticals or products.
Earlier this month at Mequoda Summit Boston, Web conversion architecture was top of mind with Mequoda managing partner Don Nicholas offering a deep-dive into 12 specific types of landing pages that convert, how they were utilized by Mequoda and specific examples of publisher optimized landing pages.
The recent closing by Condé Nast of Gourmet and three sibling magazines, the shuttering of Country Home by Meredith, and the bankruptcy filing by the owners of Reader’s Digest, were soberin
There’s a disturbing trend that seems to be growing with publishing companies cutting staff. Not just the cutting (although that’s certainly disturbing enough) but attempts to portray cuts as something other than what they really are.
After officially emerging from bankruptcy protection and appointing former Penton Media chief executive John French as CEO, Cygnus Business Media today has announced its new board of directors.
Following the announcement earlier this week that it is realigning its U.S. business operations with the creation of the U.S.
Summit Publishing Company last week hosted a one-day event called “Beyond Advertising” for its advertising clients that introduced the publisher’s new network package and sales calculator.
Meredith Corp. announced it is teaming up with Interactivation, a video-on-demand provider in a strategic partnership that will deliver Meredith video content to more than 25 million homes. The partners will share advertising and sponsorship revenue.
ACP Gets Second ChanceAfter Reed folded 13 construction titles, the group’s original owner is making a play to bring them back. by Matt Kinsman