Articles by Bob Cohn

The Mystery of Dark Social

  That rainbow of lines you get from your analytics team in those monthly reports aims to give you a quick snapshot of the different sources of traffic to your websites.

The Partnership Puzzle

  It’s an article of faith among digital publishers that content partnerships are one of the key levers for success. If you’re operating a small site and you want to grow,

Misconceptions About the Homepage

Does the homepage really matter? Yes — but not, perhaps, for the reasons you may think. The homepage is the single best way for editors to convey the sensibilities and values of their websites.

Welcome to the Sharing Economy

A year ago, the main sources of referral traffic to our flagship site, TheAtlantic.com, lined up in this order: • Typed/Bookmarked (readers who type our url into their browsers or follow their pre-set bookmark);