Private exchanges are still a good way for publishers to get in on the programmatic action.
Articles by Bill Mickey
Specialists are now generalists in an age when the more you know, the more secure your career will be.
How acquiring and selling insights into audience behavior has become the new business model.
Motorcycle magazine American Iron hopes to buck newsstand trends by selling more copies at a lower price.
Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent.
The January/February issue will be its last.
The deal, which includes five titles, marks the Portland, Oregon-based publisher’s entry into the East Coast market.
Along with new corporate name comes an executive reorg for the city and regional publisher.
Jack Kliger on board as publisher.
Rodale Grow closed as of November 11, staff let go and clients told to find another service provider.