WFMA becomes Association for Audience Marketing Professionals. ...More
Using content syndication and communities to drive traffic. ...More
Haymarket leverages engagement data to sell more to the users it already has. ...More
No upcoming events.
Weighing the variables behind two approaches. ...More
Rick Ellis
As a top referral source, social is expected to overtake search this year. ...More
Greg Levitt
With its direct customer contact, you only get one chance at a good impression. ...More
Roy Beagley
FOLIO: Show 2008Highlights of keynotes, breakout sessions and the exhibit hall from the 2008 FOLIO: Show in Chicago.
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Ex-Industry Standard Editor on Latest VentureIn a luncheon keynote at the 2008 Circulation Management Conference in Chicago, Jonathan Weber, founder, publisher and CEO of Montana-based NewWest.net, and former editor-in-chief of The Industry Standard, outlined how he built a regional network of Web sites, and why its success will be driven by editorial appeal.
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Access Intelligence CEO: Why Audience is KingIn a keynote at the 2008 Circulation Management Conference in Chicago, Access Intelligence CEO Don Pazour explained that, especially in the b-to-b space, audience relevance and growth is the key metric for success—more so even, than content or commerce.
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The connection between print and digital is leaving the experimentation phase. ...more
Teaming up with another brand that has a larger draw can benefit publishers. ...more
Here are ideas to optimize your open rates for this critical traffic source. ...more
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