The Atlantic Teams Up with Univision Digital to Launch Spanish-Language CityLab
The co-created CityLab Latino will be housed at Univision.com.
The Atlantic is partnering with Univision Digital to launch a Spanish-language version of its four-year-old urban news and trends site CityLab. Called CityLab Latino, the new vertical will be a channel on Univision.com.
Content will be a mix of CityLab reporting that’s been translated into Spanish and original content produced by a team that The Atlantic and Univision are jointly hiring. Editors and writers will be primarily split between Miami and Washington, D.C., with others stationed in cities across the country.
Ad revenue from the site, which is expected to launch in early 2016, will also be shared between the companies.
“CityLab’s unique, city-focused perspective and world-class journalism, combined with tailor-made, original reporting from Univision News will undoubtedly create a truly engaging digital publication that will enhance our already highly successful website, Univision.com,” says Isaac Lee, president of News and Digital for Univision Communications Inc. and CEO of Fusion, in a statement.
Univision may also adopt The Atlantic’s bullish take on live events, eventually spinning off a series of summits related to CityLab content.
“We also see an opportunity to bring The Atlantic’s experience and success in the events space to this partnership, taking coverage of city-related issues to live audiences in key Univision markets around the country,” says Bob Cohn, The Atlantic’s co-president and COO, in the release.
This is the second content partnership Univision Digital has made. Early last year, it teamed up with Variety to launch an entertainment news vertical called Variety Latino.
CityLab attracts about 3.2 million monthly uniques, per a recent two-month average, says a spokeswoman. Estimates for CityLab Latino are still being forecasted, she adds.