The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter
Publisher remains on track for "multi-million dollar" profit in 2011.
For the 12th consecutive quarter, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010.
Mobile apps accounted for 2 percent of overall digital ad revenue for The Atlantic in the third quarter, according vice president and publisher Jay Lauf.
For the year-to-date, digital advertising is up 27 percent and is expected to exceed the 40 percent growth The Atlantic experienced in 2010 by the end of the year.Print revenue is up 6 percent for the first nine months of the year.
The Atlantic posted its first profit in decades in the fourth quarter of 2010 and reps say the brand is "on track" to post a multi-million dollar profit in 2011, something predicted during a keynote address at the Folio: Show last June by Atlantic Media president Justin Smith.