Association Publishing Veteran Launches New E-Newsletter
Electrical Contractor publisher John Maisel creates an ad-free newsletter serving members of the association magazine publishing community.
In an effort to raise awareness about the opportunities commonly overlooked by association magazine publishers, Electrical Contractor publisher John Maisel has launched Association Publishing Strategies, a new e-newsletter for the association publishing industry.
Ironically, Maisel says his motivation for the product stemmed from experiences he has had as a speaker at various FOLIO: events, including The FOLIO: Publishing Summit and The FOLIO: Show.
"In talking with a lot of association people during my experiences at FOLIO: events I started saying to myself, ﾑThese are changing times.’ I thought instead of talking to 75 people in a room why not talk to more?" says Maisel. "I have the growing belief that association publishers right now have a tremendous opportunity to capture not only increased market share and revenue but also more firmly establish themselves as the preeminent voice of their industry."
The new e-newsletter will publish six times a year. The first edition, delivered to a couple thousand members of the association publishing industry, tackles subjects like how to compete with "The Big Boys."
Maisel says the newsletter is not in competition with any resources provided by the Society of National Association Publications and says it is meant to be a resource for members of SNAP and other associations like the ASAE & The Center for Association Leadership.
"I didn’t really single out SNAP," says Maisel. "I just think it’s an important message to get out there. For way too long too many association publishers haven’t gotten the recognition they could possible get. Many have not taken advantage of all of the marketing materials they have at their disposal through the association."
The newsletter, which contains no ads and is free of charge to subscribers, is designed to be a service for association publishers, says Maisel. He wants to offer other association magazine publishers advice on how he has kept Electrical Contractor, the official publication of the National Electrical Contractors Association, on top of its game. The magazine has seen ad page and revenue increases between 11 and 12 percent consistently for the past five years.
"Our growth has a lot to do with getting back to doing basic publishing tasks," says Maisel. "I found that there were some underlying principles that other association publishers might be able to do to enhance their profitability, enhance their positions, their visibility and their voice."
Though Maisel put together the content for the first issue of the newsletter himself, he says he plans to bring in another editor to assist and elaborate on some of the content. "Depending on reception I may increase the frequency," he says. "And I will want to bring in people form other areas, like circulation and editorial, who can expand on some of the points I make."
For subscription inquiries contact: firstname.lastname@example.org