iMirus Latest to Launch Digital Newsstand
Digital platform provider is latest to enter market.
In a partnership with online marketing firm Market America, Tulsa, Oklahoma-based iMirus has joined the ranks of digital publishing platforms to develop a digital magazine newsstand.
Expected to launch before the end of the year, iMirus’ maNewsstand will offer Market America’s more than three million customers with print and digital editions of magazines, books and catalogs. The service, iMirus says, will enable customers to buy and download individual articles or book chapters.
To quickly build-out its inventory, iMirus and Market America are digitizing select consumer publications at no cost to the publisher. They also will include certain titles on the newsstand in an effort—again, free to publishers, they say—to help sell print subscriptions.
“We’re so confident of our ability to increase paid circulation, we’re willing to put our chips in the game by offering the creation of digital editions in a no-cost, no-risk revenue share model with these publishers.” iMirus president and CEO Chris Riggs said in a statement.”
According to Market America president and CEO James Ridinger, he and his team are surveying their customers in hopes of showing publishers “quantifiable evidence” of which magazine titles will sell best on the maNewsstand. An iMirus spokesperson declined to say which publishers the company is working with so far but said they are targeting "the gamut" of consumer magazines.
A number of digital publishing platforms have launched digital newsstands in recent months. Among them are Zinio’s Zinio Newsstand, Nxtbook’s Nxtstand.com and Texterity’s Coverleaf.com digital magazine service.