AMI Sells Rights to Publish Men’s Fitness UK
Dennis Publishing partners with AMI for 'international expansion' of the brand.
American Media Inc. has sold the rights to publish the U.K. edition of Men’s Fitness to Maxim founder and The Week publisher Dennis Publishing. Financial terms were not disclosed.
The acquisition means Dennis now has full rights over the magazine’s content and any Men’s Fitness branding there. Dennis had leased the rights to publish the magazine in the U.K. and Ireland since 2001.
As part of the deal, AMI and Dennis have partnered to expand Men’s Fitness internationally in “key territories where fitness and active pursuits are fast growing sectors,” Denns said in a statement. “By making available both the U.K. and U.S. content to potential licensees, Men’s Fitness will become a far more compelling international launch proposition.” All new international editions will be published under license from AMI.
A Dennis spokesperson told FOLIO: the publisher is “not able to say” which country it might be targeting for the first new international edition, as “they have made no [licensing] deals yet.”
An AMI spokesperson did not immediately return a request for comment.
The acquisition of the publishing rights will not affect the U.K. edition’s workforce, Dennis said. James Burnay will continue to serve as publishing director and Pete Muir will continue to serve as editorial director.
In addition to the magazine, Dennis produces the Men’s Fitness Rough Track Triathlon in the U.K. Dennis has developed more than 300 licenses worldwide, the company said.