American Media Offers Up Five Titles
"As part of this strategic refocus, we have decided to explore divestiture options for our five special interest titles," added Mr. Pecker. "Each of these titles is a leader in its respective category, benefits from strong demographic trends and a stable base of customers and advertisers, and has attractive expansion opportunities."
The news release says the five titles up for sale generated an estimated $84 million in revenues for the 12 months ended March 31. Operating income plus depreciation and amortization associated with the five titles for the same period was an estimated $29.6 million.
Brief descriptions of the assets under consideration are as follows:
Muscle & Fitness, Flex, Muscle & Fitness Hers — A group of health and fitness special interest titles written for young men and women who are serious fitness enthusiasts. The three titles have a U.S. readership of more than 8 million. Muscle & Fitness has been published for more 60 years and was the basis for the launch of Flex and Muscle & Fitness Hers, respectively.
Country Weekly — Published for some 10 years, Country Weekly is Country music’s #1 entertainment magazine with a total readership of 3.3 million. It features enews and information about Country music’s biggest stars.
Mira! — The largest newsstand Hispanic magazine in the U.S., featuring exclusive news and gossip about the hottest Latino stars. Distributed at supermarkets, mass merchandisers and bodegas in the top 43 Hispanic markets, Mira! has a readership of more than 850,000.