ALM Relaunches Legal Brand Websites Under One Unified Domain
The redesigned Law.com seeks to enhance user and advertiser experience.
ALM Media announced today that it has re-launched its “Law.com” domain to include the all of the organization’s 18 legal brands in one interconnected platform.
According to a company statement, the unified CMS uses an audience-first approach, allowing users to reach their desired brand, while being exposed to the B2B legal, finance, and insurance industry publisher’s other titles.
“This is a significant milestone in our transformation journey – the evolution of the platform upon which our ALM network of legal publications resides,” said Jay Kirsch, ALM’s president of media, in a company statement. “Having a single, unified CMS and platform will allow ALM to substantially reduce its technical debt – ultimately that will translate into improved time-to-market with new features and innovations.”
Under the re-launch, Law.com will be organized by topics, areas of law and industries from across ALM’s legal brands, such as American Lawyer, Legal Week, and National Law Journal. The redesign will highlight “big stories of the moment,” as well as recent coverage across brands. Users will also receive custom news alerts, as well as previews of suggested or relevant content and information about ALM’s other sister publications.
“We have a new way for advertisers to reach the legal communities we’ve built, while achieving tighter alignment of their brands and messaging with our trusted content,” said Richard Caruso, vice president & general manager of legal media in a statement. “On this new platform, advertisers can continue to buy based on a specific legal publication and its audience, and now will have the option to reach target audiences across all of our legal brands through an exclusive topic-ownership model, in a way that no other media company can deliver.”
The content on the platform will remain as it was formerly, simply reorganized for online and mobile user experience. Additionally, ALM has enhanced its search engine within the site, pulling from keywords related to a user’s search query.
By early 2018, Law.com will include ALM’s legal international brands, Legal Week and China Law & Practice, as well as the company’s other titles in the benefits, consulting, financial services, property and casualty insurance, and real estate industries.