Allured Publishing Changes Name
Illinois-based b-to-b publisher to be called Allured Business Media.
Carol Stream, Illinois-based Allured Publishing Corp. has changed its name to Allured Business Media. The name change, the publisher says, is in recognition of its “transformation to a full-service multi-media company.”
Allured produces several b-to-b magazines serving the cosmetics, personal car and fragrance markets. Its magazines include Cosmetics & Toiletries, Global Cosmetic Industry, Perfumer & Flavorist and Skin Inc.
In 2004, Allured became one of the founding members of the Integrated Media Consortium, a volume purchasing and information-sharing co-op for small publishers.