Adweek Readies Brand Relaunch
Magazine, Web site and events series revamped.
A little more than a month after Nielsen Business Media’s Adweek said it was reducing its weekly frequency to 36 issues per year, the magazine has announced plans for a complete brand relaunch, including its print, online and events products. The new look and format, due to be unveiled February 4, will feature what the company calls a "360-degree approach" to industry coverage, analysis and trends.
In print, the new Adweek will include longer features, case studies and client strategy critiques, and will tap ideas from outside industries to reach beyond its traditional agency community. Adweek will publish 26 issues per year and 10 special editions focused on specific topics including design and mobile marketing.
The new Web site purports to have enhanced navigation and expanded content including data from Nielsen’s BuzzMetrics. The new site also will feature a database containing thousands of commercials, weekly video interviews and peer forums. Adweek also plans to offer a number of new industry conferences.