Advertising Specialty Institute, an organization serving the advertising specialty industry, announced today that it has acquired Modern Uniforms, Stitches and Wearables Business magazines, Web sites and other assets from Prism Business Media Inc.
Wearables Business and Modern Uniforms serve the advertising specialty industry, while Stitches serves contract embroidery professionals. Subscribers to Stitches often work with ASI distributors and suppliers to decorate promotional items, ASI said in the release.
“We plan to dramatically improve these magazines and their related information products,” said Timothy Andrews, president of ASI, in a statement. “We will make them more compelling for readers and, therefore, more effective tools through which advertisers can deliver their messages. ”
ASI also is considering the launch of several new products in markets served by these brands, the Trevose, Pennsylvania-based company said in the news release.
Earlier this week, New York-based Prism, publisher of Promo, announced it had purchased SpeedNews Inc., a publisher of news and information for the aviation industry. Last week, the company laid off five employees from its Stamford, Connecticut-based marketing offices as part of a restructuring effort.
In other news, sources tell Folio: that Prism is shuttering Grounds Maintenance magazine with the close of the October issue because of the many challenges facing the publication in a crowded market.
As a result of the sale of Stitches, Modern Uniforms and Wearables Business and the closing of Grounds Maintenance, Mark Welterlen, group publisher for those magazines and Rental Equipment Register, is leaving the company.
David Miller, the publisher of several Prism electric titles, will take over Rental Equipment Register. In other changes, Andrea Neasby-Porter will continue as art director for RER and join the Fire Chief editorial team. Katie Egan becomes associate editor.
Jeff Rundles, Julie Fincher, Brian Anderson, Danielle Andrus, Paulette Bell, Elizabeth Kropf, Elizabeth Bilotta and Rani Vavilis, all of whom worked on Prism’s apparel titles, including Stitches, Modern Uniforms,and Wearables Business have been laid off as result of the sale. Dave Noland, Natalie Kersten, and Cindy Ratcliff; and receptionist Lee Ann Hunt have lost their jobs as a result of the shuttering of Grounds Maintenance.