FOLIO: 2015 MEDIA KIT


ABOUT US

Folio: is dedicated to providing magazine publishing professionals with the news, insights, and best practices to keep them in tune with today's media industry trends. Through our website, newsletter, research and social media networks, Folio: offers professionals real solutions that drive revenue and provides a platform where buyers and sellers can connect and engage.

Integrated Audience 2

OUR CORE VALUES

  • Authentic engagement with a critical audience.

  • Relevant products that provide real value for customers.

  • A commitment to measurable results.

WHO WE REACH

Folio: focuses on four core constituencies, which substantively overlap: B-to-B publishers; enterprise-size companies (those roughly $25-$100 million in revenue); small-to-midsized print-centric media companies transitioning to digital businesses; and association magazines.

Our Integrated Audience

Tap into the right mix of Folio's influential media platforms to reach our target
audience of strategic decision-makers-media professionals who drive business strategy, value creation and revenue growth.

Magazine

THE PRODUCT MIX

PRINT ADVERTISING

Folio: is the 42-year-old industry bible of magazine publishing. For 2015, it has a frequency of six times a year. Each issue is distributed via print and digital edition.

EMAIL NEWSLETTERS

Folio-Alert-4

The Folio: Alert newsletter delivers fresh revenue-generation ideas to executive teams on a twice weekly basis, with a "stop-what-you're-doing-and-read-this-now" value proposition. Folio:'s Week in Review is delivered Saturdays highlighting the top 5 stories of the week. Folio:'s responsive eletters are delivered to more than 50,000 media professionals. They offer the best opportunity to put your brand or solution in front of top executives on a weekly basis.

WEBSITE, TEXT & IN-FEED NATIVE ADVERTISING

Leverage Folio’s newly rebuilt responsive website, www.foliomag.com to put your solutions in front of the media executives you want to reach. Placing an ad on the Folio: site gains you exposure to thousands of the executives you need to reach. The site has a variety of different locations to meet your needs. All ad positions include detailed analytics on reader engagement.

Folio Site

EMAIL BLAST

There is no quicker way to spread your marketing message than to send a one-time email promotion. Own the message in a customized communication to our list. Includes 48-hour click-thru and open statistical report for advertising campaign measurement, including job title and company name from the clicks.

MARKETING SERVICES

Position yourself as a thought leader by appearing on our Web site, our newsletter and/or our social media networks with one of our customizable e-marketing products:

  • Folio: Partner Studio

  • Q&A Email Blasts

  • Whitepapers

  • Promoted Story

  • Webinars

  • Executive Briefs

  • Custom Co-Branded Research

Folio 100 Screen Shot

INTERACTIVE  LONG FORM FEATURES

Folio:'s interactive features provide a next generation online reading experience. These longer articles, like our Folio: 100 Honorees Gallery, offer a unnique, engaging and clean design with images, graphics and video complementing the story. 

EVENTS & AWARD PROGRAMS

Folio's conferences and awards programs are among the most prestigious our industry has to offer. Sponsorships include full benefits, from logo on all marketing collateral reaching more than 50,000 media professionals, and attendee lists to unparalleled event exposure. Consider sponsorship of these important benchmark programs:

  • Folio:'s Top Women in Media Awards | June 8, 2015

  • The Folio: Show | October 19-21, 2015

  • Folio: 100 Awards Networking Reception | October 19, 2015

  • Folio: Eddie & Ozzie Awards Luncheon | October 19, 2015

  • Folio's Marketing Awards | December 2, 2015


CONTACT

Contact one of our sales representatives for our full media kit today!

Tania Babiuk
Senior Account Executive
tbabiuk@accessintel.com
203-899-8498

Olivia Murray
Junior Account Executive
omurray@accessintel.com
301-354-2010

Tony Silber
Vice President
tsilber@accessintel.com
203-899-8424