Folio: is dedicated to providing magazine publishing professionals with the news, insights, and best practices to keep them in tune with today's media industry trends. Through our website, newsletter, research and social media networks, Folio: offers professionals real solutions that drive revenue and provides a platform where buyers and sellers can connect and engage.
OUR CORE VALUES
Authentic engagement with a critical audience.
Relevant products that provide real value for customers.
A commitment to measurable results.
WHO WE REACH
Folio: focuses on these core constituencies, which substatively overlap: B-to-B publishers, consumer media, specialty/enthusiast, city & regional, and association magazines. Their size ranges from small to mid-size print-centric companies transitioning to include a digital business, to also include enterprise-level media companies with revenues well over $10 million.
OUR INTEGRATED AUDIENCE
Tap into the right mix of Folio's influential media platforms to reach our target
audience of strategic decision-makers-media professionals who drive business strategy, value creation and revenue growth.
THE PRODUCT MIX
Folio: is the 42-year-old industry bible of magazine publishing. For 2015, it has a frequency of six times a year. Each issue is distributed via print and digital edition.
The Folio: Alert newsletter delivers fresh revenue-generation ideas to executive teams on a twice weekly basis, with a "stop-what-you're-doing-and-read-this-now" value proposition. Folio:'s Week in Review is delivered Saturdays highlighting the top 5 stories of the week. Folio:'s responsive eletters are delivered to more than 50,000 media professionals. They offer the best opportunity to put your brand or solution in front of top executives on a weekly basis.
WEBSITE, TEXT & IN-FEED NATIVE ADVERTISING
Leverage Folio’s newly rebuilt responsive website, www.foliomag.com to put your solutions in front of the media executives you want to reach. Placing an ad on the Folio: site gains you exposure to thousands of the executives you need to reach. The site has a variety of different locations to meet your needs. All ad positions include detailed analytics on reader engagement.
There is no quicker way to spread your marketing message than to send a one-time email promotion. Own the message in a customized communication to our list. Includes 48-hour click-thru and open statistical report for advertising campaign measurement, including job title and company name from the clicks.
Position yourself as a thought leader by appearing on our Web site, our newsletter and/or our social media networks with one of our customizable e-marketing products:
Folio: Partner Studio
Q&A Email Blasts
Custom Co-Branded Research
Folio: Webinars are the best source of distance learning in the industry and the best source of leads for our marketing partners. Folio: Webinars are very well attended both in quantity and quiality of attendee. As a sponsor we provide you with an exclusive list of leads to follow up with afterwards.
Potential Webinar Topics Include:
Building Native Ad Solutions for Mobile
City & Regional: Winning in the Cross-Platform Ad Sales Trenches
What to Know When Going Responsive
Programmatic for the Rest of Us
Exploring Alternative Subscription Models
Website Analytics Reporting
Social Media for B2B or Small-Mid Sized Pubs
Data Management: Data Hygiene Best Practices
Streamlining Your Ad Ops
INTERACTIVE LONG FORM FEATURES
Folio:'s interactive features provide a next generation online reading experience. These longer articles, like our Folio: 100 Honorees Gallery, offer a unnique, engaging and clean design with images, graphics and video complementing the story.
EVENTS & AWARD PROGRAMS
Folio's conferences and awards programs are among the most prestigious our industry has to offer. Sponsorships include full benefits, from logo on all marketing collateral reaching more than 50,000 media professionals, and attendee lists to unparalleled event exposure. Consider sponsorship of these important benchmark programs:
Folio:'s Top Women in Media Awards | June 8, 2015
Folio: 100 Awards Networking Reception | October 19, 2015
Folio: Eddie & Ozzie Awards Luncheon | October 19, 2015
Folio's Marketing Awards | December 2, 2015
To view our full editorial calendar, please click here.
Contact one of our sales representatives for our full media kit today!
Senior Account Executive