AdSEND Introduces Integrated Preflighting Solution in U.S.
Holistic solution and pay-as-you-go model help streamline ad process.
The solution, which has already been implemented at a number of newspapers in the UK, will help publishers by scanning advertisers’ PDF files for hundreds of problems that may prevent them from printing properly. This includes missing fonts, RGB, LAB color space, transparencies, spot color in CMYK files and image resolution. In order to achieve this integration, AdSEND has licensed premedia system DALiM TWiST’s technology, as well as working with Web-based delivery system Websend.
While there are a wide variety of preflighting solutions on the market—Adobe’s Preflight tool and Enfocus PitStop are just a few—AdSEND’s model distinguishes itself by being part of a larger package. “While other preflight packages may check for some of the same errors and warnings, ours lets you do this while in the process of sending ads, meaning that it won’t disrupt workflow,” said AdSEND marketing manager Elaine Leahy. “Magazine publishers will be able to get the ad correct without having to chase down the advertiser while on deadline.”
AdSEND gives senders the option to approve warnings before a file can be transmitted. The system provides suggestions on how to correct issues and lets them immediately fix problems with ink weight and spot to CMYK conversions (advertisers can also upload the corrected file). If the ad fails this validation process, errors are listed as an advanced file report displaying its location; then, an email alerting the advertisers is automatically generated.
“We are looking to expand to the magazine market,” said Leahy. Currently, the company has 4,000 U.S. publishers receiving ads via AdSEND, including the Boston Globe, Washington Post, NY Times, USA Today and United Business Media Limited. While the preflight solution has just been introduced in the U.S., AdSEND already has 150 publishers expressing interest.
President Al Edwards said that this preflighting solution follows a SaaS model for publishers who sign up to participate. It’s a pay-as-you-go structure, with no upfront costs. The publisher pays $1.00 per advertisement that AdSEND pre-flights.