Adobe Shutters Ad-Enabling PDF Program for Publishers
Recession blamed for failed Yahoo! partnership.
Citing the economic crisis and a need to focus on core products and services, Adobe has decided to discontinue its program to run Yahoo! ads alongside PDFs created by publishers. The program, announced last year, will officially end March 31. The ability for publishers to upload and ad-enable PDFs ceased January 16.
The program had offered publishers a low-cost option for monetizing content digitally. Publishers could upload PDFs to Yahoo’s ad network where they were hosted, featuring contextual advertising in a panel to the right of the document. In a note to participating publishers, Adobe said hosted PDFs will revert to their original format without the ad panels after March 31.
The program may have faced obstacles beyond the down economy, according to TechCrunch. “Unlike a Web site where advertisers at least have some sense of who the audience is, PDFs get passed around and downloaded willy-nilly,” blogger Erik Schonfeld wrote. “There is no good way to track who receives them, or who ultimately might click on those ads.”
Participating publishers should expect to receive ad revenue payouts by May, Adobe said in the note.