Adobe to Release Wired-Inspired Digital Viewer
Capabilities include video, 360-degree image rotating, zoom, more.
After working for several months with Conde Nast to create the tablet edition of Wired magazine, Adobe has taken the digital viewer technology it developed and is making it available to all publishers that want to transfer their print products to a digital format across hardware platforms. The Apple iPad edition of Wired debuted last week [see a video demo below].
Adobe’s digital viewer features video, 360-degree rotatable images and zooming capabilities. It also features advertising capabilities that “encourage” readers to interact with advertiser brands and integrate ads with content to “keep readers within the magazine experience.” “Readers are able to experience the design fidelity of a print magazine, with the dynamic interactivity of digital media,” Adobe says.
According to vice president and Adobe Creative Solutions general manager David Burkett, the viewer software is expected to be available “to all publishers soon,” and will be available in versions that work across platforms. “It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication.”
The release of Wired’s iPad application comes after many months of conflicts between Adobe and Apple over the use of Adobe’s video platform Flash, which Apple banned in favor of other avenues, such as HTML5. Wired publisher Conde Nast announced late last year that it partnered with Adobe, using its AIR technology to develop the tablet apps. In the midst of heated exchanges between Adobe and Apple over the issue, Adobe reworked the app to better conform to Apple’s developer guidelines.
An Adobe spokesperson says pricing options have not been determined yet.