Adobe Aiming to Be the App Fulfillment Middle Man
Digital Publishing Suite handles the subscription infrastructure.
Coinciding with the recent news that Conde Nast is the latest publisher to come to an agreement with Apple to offer subscription capabilities for its magazine apps, Adobe separately revealed a little bit more about how it actually helps facilitate those subs.
Interestingly, Apple simply conducts the payment transaction, but it’s Adobe’s Digital Publishing Suite that handles the subscription infrastructure.
Conde Nast had partnered with Adobe back when it launched Wired as its first magazine app.
On Adobe’s Digital Publishing blog, a Monday post notes that the company’s Digital Publishing Suite provides the interface through which customers activate their subscriptions for the Conde apps. The Digital Publishing Suite’s eCommerce component links with the App Store to facilitate the transaction, with Apple clearing the payment.
From there, the DPS Distribution Service enables the weekly or monthly delivery to the device. In this case, Adobe essentially becomes Conde’s app fulfillment provider.
But in case you’re wondering where a publisher’s customary fulfillment company comes in, Adobe says its enterprise edition of the DPS integrates with a third-party provider’s subscriber database to link up existing print subscribers and the all-important print/digital bundling capabilities that publishers are offering.
Much of the fulfillment aspects of DPS are handled via its Viewer Builder Service component. Its current version allows publishers to set up to five different commerce interfaces: a singe app that hosted at the app store; a library of files that are hosted via Adobe servers; a multi-product interface that enables bundled sub offers; a payment interface that allows subscription payments via the app store or through a publisher’s own system; and the ability to access a content library hosted via Adobe, but paid for via Apple’s subscription service.