Ad Network Offers Rich Media To Niche Publishers
Uses the Portrait unit introduced by IAB and Pictela.
Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites.
The program kicks off with the threefold Portrait (a 300 x 1050 unit that permits advertisers use high quality ads) introduced by Internet Advertising Bureau and Pictela. "Now elite, niche publishers can attract premier advertisers that have been the province of portals," says Bill Rowley, SVP/business development and marketing at Martini Media. "And premier advertisers can make specialty environments a mainstay in brand campaigns."
Martini Media claims it offers advertisers a chance of more than 100 million page views. Charter advertisers include MINI, Victoria’s Secret and VISA.