Active Interest Media Buys Cabin Life From Kalmbach
Plans include merging the title with Country's Best Cabins and relaunching as new title, Cabin Living.
Enthusiast publisher Active Interest Media has acquired Cabin Life from Kalmbach Publishing. AIM plans to merge the title into its own Country's Best Cabins and relaunch the combined brand as Cabin Living.
Terms of the deal were not released. The new magazine will have a combined audience of 150,000.
Current Cabin Life editor-in-chief Mark Johnson will join AIM as Cabin Living's editor. The rest of the Cabin Life staff will remain at Kalmbach.
The title will be tucked into AIM's Home Group, which also includes Log Home Living, Timber Home Living and New Old House, among others.
Kalmbach had acquired the 60,000-circulation Cabin Life from Duluth, Minn.-based Fladmark Publishing Company in 2009. Kalmbach's titles are mainly centered in the craft and model railroading enthusiast markets and Cabin Life was the only shelter/lifestyle title in the portfolio, according to the company's website.
Accordingly, Kalmbach approached AIM with a private sale offer, says Peter Miller, vice president and general manager of AIM's home group. "Kalmbach decided it wasn't a great fit. They reached out to us because we have a pretty big footprint in the log cabin shelter category."
The titles are merging and relaunching as a new brand mainly because Country's Best Cabins couldn't get out from under the shadow of AIM's flagship cabin title Log Home Living. There was an issue of differentiation, says Miller, and the addition of Cabin Life's lifestyle content will help create a new, unique brand.
The new, combined title will launch with the October issue with an August on-sale date.