Active Interest Media Buys Yellowstone Journal
Deal expands Backpacker owner’s outdoor and Western travel markets.
Active Interest Media has acquired Lander, Wyoming-based tourism media group Yellowstone Journal Corporation, which publishes Yellowstone Journal and 99 Things to Do in Yellowstone County. The magazines are distributed to visitors in the six states surrounding Yellowstone Park.
Financial terms were not disclosed.
The deal expands AIM’s portfolio of enthusiast magazines, events and Web sites, and adds to its outdoor and Western travel markets, the company says. "The Yellowstone Journal Corporation is an excellent company with outstanding future growth potential, and represents the best kind of multi-platform media properties we seek to acquire,” Andy Clurman, AIM’s COO said in a statement.
In terms of terms of sharing content and audience, Yellowstone’s family of print and Web products are “a perfect fit” with AIM’s Backpacker and American Cowboy magazines, Clurman added.
The acquisition also includes Yellowstone’s Web site, YellowStonePark.com. Yellowstone’s founding CEO, Shelli Johnson, and the company’s entire staff will remain with the magazines, AIM said.