ABM: B-to-B Media Events’ Revenue Surpasses Print (posted 4/11)
Face-to-face events are now pulling in more revenue than print for b-to-b media companies, according to American Business Media. In 2006, events accounted for 36 percent ($11.3 billion) of total industry revenue. Print magazines accounted for 35 percent of total revenue, ABM said Monday in its E-News report.
The association went on to say that events are the third fastest growing segment of business media behind digital and custom media. E-media revenues grew 22 percent in 2006, while custom media grew 18 percent and events revenue grew 10 percent, ABM CEO Gordon Hughes said in a statement.