71% of Websites May Be Under Reporting Traffic
Based on results from over 900 audits, per BPA Worldwide.
This story first appears on FOLIO: sister site, minonline.
Are you sure your Web page tags are in order? BPA Worldwide says that in a recent survey involving 900 site audits, 71 percent of them had not tagged every page for accurate traffic counting. When a site had missing tags, on average, 11 percent of the pages were not being counted. Often sites are so large that the owners simply miss pages or add templates with tags that don’t apply to older pages.
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